85% of customers say that they’re more likely to shop at a business if it has professionally printed like banners. And 4 out of 5 business owners agree that using printed materials helps their business.
With technology making getting a printed banner cheaper and easier it’s no wonder why so many companies are seeking out professional printing services to help their business.
But how do you ensure that your banner is one that people remember and not just one people overlook?
We’ve created a list to help you print the perfect banner.
Do: Keep it Simple/Don’t: Try and Make it Intricate
Sometimes it’s best to go for all the bell and whistles. But when it comes to custom banner printing its best keep the message should be as simple as possible. This is that your target audience will remember it.
In fact the most memorable banners it should contain no more than a few words. remember that your target audience will only be looking at your sigh for a few seconds. You’ll need to communicate a lot of information to them in a short period of time.
Do: Choose Colors Carefully/Don’t: Always Go for Bold colors
While it may be a good idea to go for bold unique colors when designing a t-shirt designing a banner is a little bit different. When it comes to large banner printing it will be seen by thousands of people so you need to think carefully about color associations.
In this case, it may benefit you to learn a little about color theory. This will help you choose colors that represent your brand best and that standout when outside.
Do: Change your Banner Regularly/Don’t: Let Your Banner Sit Around Forever
It’s tempting to keep the same banner around for years. The justification is that if you pay for it then you should use it. The thing about banners is that they have a shelf life of around 3-4 months.
If you have large outdoor banners that are exposed to the elements you may have to replace it even sooner to make sure that it’s still readable.
Do: Use a Professional Banner Printing Company/ Don’t: Make your Sign by Yourself
There are times where DIY is a great idea and there are times where you want to leave it to the professionals. When it comes to large banner printing you should leave it to the pros.
Professional companies use quality materials like vinyl rather than cheaper materials. If they’re local they may have material for custom outdoor banners that will withstand the local climate.
Professional companies also know how to print the banners out at the correct DPI. This ensures that it even if you have large banners they won’t come out blurry.
Do: Know the Difference Between Indoor and Outdoor Banner/ Don’t: Assume All Banners are the Same
We’ve all seen faded or ripped signs that just can’t handle the weather. Or struggled to see a sign in a rainstorm.
This is because for a sign to survive outdoors it has to be made out of special materials. For example, indoor signs are made with vinyl that’s thinner while outdoor signs are made with thicker vinyl that has a matte coating.
If you want your sign to survive you should get custom outdoor banners made.
Find the Perfect Sign for Your Business
Advertising your business doesn’t have to be a struggle. Printed banners are just one of the ways to make your business stand out.
If you need more help with banner printing contact up and we’ll help you revamp your advertising!