How can your business stay top of mind with your customers and potential customers?
In the marketing world, digital marketing has taken center stage. What that has some value, you don’t want to forget about a custom banner and t-shirts with your business name and logo.
That’s right, good old traditional promotional marketing method like custom screen printing can make a huge difference in your business. It can even tie in with your digital marketing.
Keep reading to find out how custom designed banners and t-shirts can make a difference in your business.
People Will Remember Your Company
Promotional products like custom banners and t-shirts are meant to make people aware of your company. The more they see your brand, the more likely they are to remember it.
One person starting a company constantly wore his company’s t-shirts and gave them away. That resulted in $500,000 in new business.
Both t-shirts and banners are affordable and flexible ways to reinforce your brand to stay on top of the customer’s mind when they need your products or services.
It’s About the Customer Journey
Before people buy from your company, they go on a journey. The typical customer journey is AIDA – attention, interest, desire, and action.
Your job is to get the attention of potential customers and to reinforce your brand with new products. Someone might see an instant print t-shirt that has your logo. They might see that a few times to remember it.
Then they’ll see a custom banner which generates interest in your business. They then realize that they have a need for your services and be prompted to take action.
T-shirts and a Custom Designed Banner Tie Together with Digital Marketing
Remember that people are always going to look for information online. What will happen is that people see your custom designed banner at an event, or the might see someone wearing a t-shirt with your logo on it.
They start to become familiar with your brand. When the time comes to find your services or products, they’ll look online.
Either they’ll do a search for your brand, but they’re more likely to do a general search for your product or service, like “screen printers near me.”
If you’ve invested in digital marketing tactics like SEO or pay per click ads, your business should be close to the top of search results. At that point, people will see your company, make the mental connection that they’ve seen you before, and then click through to your site.
It’s Time to Get Printing
Even though most of the world is moving to digital advertising, simple marketing tactics like creating a custom designed banner and printing t-shirts will support your branding efforts.
Custom printed products like these can create brand awareness and keep your company in your customers’ minds when they’re ready to buy.
Ready to get started? Contact us today to find out how you get your products and services.