Before digital printing took shape, banners had to use block letters and clip art graphics. Although it’s not the best attention-grabbing strategy, it worked. Today, custom banners look incredible and continue to be one of the best ways to promote your business. An appealing banner will always make your potential clients stop and read the message, creating awareness of your business. Check out other top reasons why banners are still useful in marketing.
- They are durable: Do you need something to spend time outdoors spreading the word? Get a custom banner. You can place custom printed banners on the side of the road, hanging on a pole, or anywhere else people can see them. Banners are made from long-lasting material that will not be easily damaged by rain and adverse weather. Thanks to modern printing technology, custom designed banners use UV resistant ink. The color on your banner will not fade or deteriorate even after exposure to direct sunlight for long periods of time. Your banner will stay bright for a long time.
- They are great during promotions: Are you attending a festival? You can’t miss a custom printed banner for your stand. It is the easiest way to attract customers and tell them you are available to interact. Coupled with other marketing materials such as custom designed tee shirts, your customers will quickly identify your personnel and stand. You can place banners high and reach a wide area to push your marketing message as far as possible. Banners are also easy to carry and you can be reuse in a different festival. Reusing banners will depend on the message you want to pass across. If it has the basics of your company name, logo, and services, you can definitely use it for as many festivals as you attend.
- They are versatile: You have ultimate control over your banners. Custom printed banners will say what you want, be placed where you want (and stay there as long as you need them to work), and display what you want. You can use them to promote special events, to display offers, or say a cute message to the community. There is no limit to what you can use banners for.
- They are targeted: Wherever you put your marketing campaigns, you want to be sure that you reach the right customer. Custom printed banners are an effective way to reach your target market. Once you erect a banner, you are sure it is reaching potential customers within a given radius. All you need to do is place your banner where it will grab your target audience’s attention. If it’s around your business, have your personnel wear direct to garment printed shirts as well. This will further strengthen the effect of the banner.
71.6% of tradeshow attendees said that they remembered the name of the company that gave them products. Use giveaways together with an eye-catching banner and you will go a long way in creating brand awareness. Banners will continue to market your business long after tradeshows are over. Custom printed banners are practical and durable.